New to the range of Mainline Dedicated Freezer Bait and Shelf Life boilies comes the greatly anticipated ISO Fish – a bait that draws upon over thirty years of bait making research, testing and knowledge to bring the modern-day angler the best ‘food-source’ boilie baits possible... read more

Our NEW Super Buoyant Pop-Ups have been designed with increased levels of buoyancy, to hold pop-up rigs in the perfect position for long periods of time, to give the very best chance of a pick-up without any compromise to hookbait attraction! Making these hookbaits perfect for all pop-up presenta... read more

Our popular Supa Sweet Ziggers have received a revamp - the new look hoobiats are now availble in 150ml tubs of mixed solid colours; Pink, Yellow and Black.The Supa Sweet Ziggers are perfectly shaped, ultra-buoyant hookbaits, which as they’re name suggests have been designed as the perfect ... read more

Did someone say NEW Smart Liquids?Yes we did! There are four new Smart Liquids joining the range Spring 2024!Fans of our Dedicated Freezer and Shelf Life range of boilies will be pleased to hear there is a Link and Essential Cell version - plus ISO Fish to match your chosen boilie. Finally there ... read more

NEW 5kg Dedicated Shelf Life Boilie Bags!You asked and we delivered! Yes, thats right, following the success of the 1kg Dedicated Shelf Life Boilies we are now introducing a 5kg bag!Dedicated Shelf Life boilies will be available in 1kg and 5kg bags of Cell, Essential Cell, Link and NEW ISO Fish i... read more